The brainchild of designer and art director Ivan Cash, Plastic Porn is not so much a visual depot for online lovers of the pervasive synthetic material as it is a grassroots effort to help motivate environmental sympathizers to do something, anything to help liberate our oceans from plastic waste. The artsy entrepreneur acknowledges purposely selecting the name of his website in an effort to generate word of mouth rather than to make light of what he clearly believes is a worthy and necessary cause.
Drawing attention with its deliberately phrased domain, the site harbours an enormous amount of valuable information, expressing the creators honest passion for the cause. Facts on marine ecology and the impact plastic has on our oceans build unified perspective and respect amongst visitors who then follow links to the action page.
A different take on attracting activists and motivating the masses the site has wide appeal with its concise delivery of details and doable actions. Acknowledging the role we each play in plastic use/abuse the site educates on the easiest means of curbing destructive habits and engaging in preservation projects such as coastal clean-up efforts.
Advocates can also spread the marine message using the free downloadable collection of eye-catching pre-designed posters, business cards and stickers that can be handed out to plastic offenders is also available on the site.
“Spreading the word about the eco-pitfalls of plastic will not only help to educate and inform but also potentially help to break the bad habits of those in our personal sphere of influence as well as strangers that we encounter on the street”, says Cash.
Utilising the power of an image to influence a sway in responsible consumerism the site publishes photos contributed by the public capturing plastic offenders in the act. Hoping to persuading a change of habit the slide show relies on shame to initiate plastic reframe.
With an “Atlantic” version of the Great Pacific Garbage Patch recently discovered and mapped this site is more relevant than ever, with real value to the prevention of marine life demise from present day contributions to pollution.
