World Environmental Day makes good news, it is popular with media for several key reasons. As a global event it is relevant to a wide demographic, it has local and global initiatives for specific reference and represents a collective message—one person can make a difference and everyone should try. Established in 1974, World Environmental Day (WED) has evolved into a collective and cultural movement augmented by resources and inspiration (including celebrity endorsement) on a vital issue effecting us all—how to save the earth and preserve its beautiful diversity.
As a nature news broadcaster the event helps us amplify the stories and projects we seek to provide platform for. However, at Bare Essentials it is not enough to simply communicate a message—we want the value and engagement to resonate beyond the moment (WED, June 6th).
To achieve lasting impact we place emphasis on visual cues and compounding actions, to generate momentum from the enthusiasm of the moment—the message we connect with when we feel part of a movement like WED.
WED Ambassador, Li Bingbing knows how to capitalise on incredible moments. Her passion for wildlife embraces a deeper impetus which, continues to inform and inspire her once the moment has past.
As one of China’s most popular actresses, Li is well known for her achievements both on and off the screen. Throughout her life, she has been involved in charitable efforts where she can “practice what she preaches” and promote the need to lead a responsible life. Although Li’s philanthropic efforts have included various causes, activities and beneficiaries over the years, she has focused on carbon emissions reduction and environmental protection. In 2015, she traveled to Kenya to raise awareness in China about elephant poaching for ivory. She also pledged on World Environment Day to discourage her peers and fans not to buy any products that contribute to the illegal trade in wildlife.
Li’s message is one that pervades through practise, and encompasses her lifestyle. It honours fleeting moments by carrying the value forward through little changes and constant reflection.
“I am a woman of action, I do what I say. I light the light in me to let you see your own light. I don’t shy from risk or controversy and push the limit to prove there is a different, more daring, and authentic way to be who we really are—to live a magic life. I travel the world to bring awareness for the protection of our precious animals, to bring kindness and love to our children. When we protect and give love to them, we are protecting nature’s love and beauty, humanity and harmony.”
We’d like to thank Li for providing this beautiful message. And in the spirit in which it speaks, we hope our readers will print the quote and keep it close. Let Li’s message be a visual cue you reflect then act upon to make the moment last!
Learn about WED and their continued efforts in conservation: www.wed2016.com
