Content discovery has deeper meaning when humans are a part of the equation.
Semantic technology was supposed to save us from information overload. But even though it has been around for years, so far, it failed. The Semantic Web or Web 3.0 is still Tim Berners-Lee’s dream, and good old Web 2.0 keeps drowning us in oceans of content. While social media is certainly the cause of this deluge of information, it can also be its solution: first, as it provides us with a huge amount of data that we can use to qualify this information through big data technology; second, because it educated and created a need for millions to become human curators. By combining algorithms and humans, we reinvent media while bringing the meaning back to the Web.
Scoop.it enriches communication through a synergistic combination of algorithms and human perspective (or humanrithms)—combining big data semantic technology and human curation to organize the Web into a smarter more relevant place.

Inga Yandell
Explorer and media producer, passionate about nature, culture and travel. Combining science and conservation with investigative journalism to provide resources and opportunities for creative exploration.