As generations evolve their expectations and methods of communication do also – this intern demands innovation of advertising to ensure one’s message engages the Millennial mind!
Perhaps considered archaic by comparison to virtual experiences which enable global access to species databases and artefacts of historic and cultural value – Zoos, Aquariums and Museums along with most non-profit organisations, must reinvent their PR platform in order to attract visitors with iPads.
Millennials (otherwise known as ‘Generation Y’) source cultural stimulation via online mediums that render old fashioned lines of communication obsolete, therefor clever marketing which targets technology is the best means for enticing a ‘live’ visit from a virtual traveller.
Tina Wells explores Generation Y Technology Trends for 2012 with valuable insight into the Millennial Mind offering said organisations strategies for moving forward in these arenas. Shifting perspective could see 2012 as the year of Millennials and Museums.
Read the Summary: Top 8 Tips for Museums and Nonprofits to Engage Millennials in 2012 by Colleen Dilenschneider.

Inga Yandell
Explorer and media producer, passionate about nature, culture and travel. Combining science and conservation with investigative journalism to provide resources and opportunities for creative exploration.