The Federation of Agriculture Centers and Peasant Organizations of Ecuador (FECAOL) is a group of small farmers who gathered in 2003 to defend their interests and promote a more just, chemical-free, and inclusive agriculture.
Faced with the reality of this unfair regulation, they sought a way to bypass the law and began setting up organic food markets where farmers sell directly to consumers in schools and institutions which can protect them.
This video by Permacyclists demonstrates the impact these events have on both the producer and the consumer, who, when cutting intermediaries, benefit each other.