During January we are more inclined to try new behaviours, including making health-based dietary changes. Movements like Veganuary, reflect both a desire to improve our health and to reduce our impact on the environment. However, all goals which require behavioural adaptation rely on consistent action—we can increase the likelihood of this, by anchoring our goals to easily adopted habits.
There are three valuable ingredients for sustaining and supporting a shift toward eating more vegetables.
Define: Clearly define your why. Do you want to fuel an athletic body with more diverse and dense nutrients? Lower cholesterol? Reduce inflammation? Minimize the carbon impact of your choices? Support animal welfare and local farmers?
Embody: Who do you want to be? How will this behaviour validate your vision? What does it feel like to embody this identity (athlete, nature lover, etc.)?
Simplify: Simplfying the first steps of any goal minimizes the resistance we naturally experience when imprinting fresh habits.
The right resources are especially useful for implementing the third ingredient. For example, when trying to eat more vegetables many people find the learning curve around what and how to prepare and cook different produce too time consuming to persist with for very long.
The right tool can make the process fun and effortless whilst, casting a vote for your new identity.
In this case, an ideal tool might be a food processor.
A quality food processor can act like a sustainable sous-chef—inspiring eco-conscious and creative cooking.
Exploring ways to reduce food waste and prep time with Magimix
When it comes to product design what are the strengths of the brand?
As the inventors of the food processor, the Magimix brands has roots in the commercial industry. It started with creating equipment for catering and hospitality, before branching out into domestic appliances. The brand philosophy has not changed and our main priority is to build quality products that stand the test of time. Therefore, our slogan is ‘built better to last longer’. Our brand is known for its quality, lasting not only years, but decades of regular use. Performance and durability are the main pillars of the brand.
Can you walk us through the design process?
Performance and durability are the key pillars of Magimix. Each product is designed to perform its task to the highest standard. For example, all food processor blades are made with Sabatier stainless steel. This means it can cut with surgical precision, preserving the integrity of the ingredients, and enabling them last longer. In parallel, each product is designed to be stable and reliable. We want consumers to be able to use their Magimix products regularly for years to come. Consumers can even hand them down through generations, instead of throwing them into landfill.
Where do see the future of culinary technology elevating consumer creativity and environmental impact?
A food processor can open a world of creativity when it comes to food. It enables one to create complex dishes whist saving time. In a world where the amount of kitchen gadgets is increasing, it is important to think about longevity and durability on top of performance.
How can the Mini food processor be used to reduce food waste?
To lessen food waste, it is important to make use of what you already have. This will prevent you from having to buy items that may only go to waste. A food processor is a fabulous tool this season because it allows you to use and repurpose ingredients that you might have otherwise thrown away. Some examples of food items that are commonly thrown away include…
Broccoli and cauliflower stems: chop fine and freeze. They can be added to stock or soup or mixed with chickpeas to make falafel.
Old vegetables: chop finely to make vegetable stock. Use the vegetable stock for your dishes and freeze the excess.
Leftover cooked vegetables: Mix with chia or flaxseeds and stale bread. Process to make vegetable patties or frittata.
Lemons: Peel the lemon before juicing and use the skin with to make lemon sugar for flavouring cakes or adding to a cup of tea. Place the peels in the food processor and add the sugar through the chute and process until fine. Place in a sterile jar and store in the refrigerator.
Old fruit: puree in a food processor and freeze into ice cubes to add to punch or sparkling wine
Stale bread: blitz to make breadcrumbs. Sprinkle the breadcrumbs over pasta or potato bakes to add crunch and colour.
Nuts: if mixed and cant be stored again, process and turn it into delicious nut butter.
The Verdict: This highly versatile food processor performs lika a capsule kitchen, with a few key instruments built into one main vessel—unifying storage to create a space efficient, multi-functional tool. Technology is rarely timeless still, Magimix has achieved a level of longevity with their food processors. Refining the engineering to optimize simplicity alongside durability with a 30 year motor guarantee and 3 year parts guarantee. And whilst no food processor will ever be silent, the Mini Plus is by far the quietest I’ve ever used. In essence, one small applicance has managed to reduce food and electronic waste, noise pollution, and prep time. In addition to, extracting greater nutritional and dollar value from fresh produce. What more could one ask for?
Magimix Mini Plus retails at $449 AU and is available in 5 colors.