Going into the new year with an educated awareness of the influence we as consumers have on directing the focus of companies toward environmentally safe product manufacture will help set new standards in sustainability.
Smart SEO’s are already strategising their 2011 approach to combating ill repute from responsibly negligent production methods to wit many are recruiting the public to impart innovation and reconstruct company polices.
People have real power and it’s in the small everyday actions where we induce change making each of us capable of shifting the balance back in favour of a healthy earth. From this understanding global goliath Proctor and Gamble who serve more than 4.2 billion consumers worldwide with an umbrella of well-known brands under their wing, have embraced people driven directives into their long-term plan.
Sustainability is considered through the products and services P&G offer, making products in an environmentally responsible manner, committing to social responsibility programs that improve lives for those in need around the world.
As part of their strategy to grow responsibly, their long-term environmental sustainability vision includes:
Powering their plants with 100% renewable energy
Using 100% renewable or recycled materials for all products and packaging
Having zero consumer and manufacturing waste go to landfills
Designing products that delight consumers while maximising their conservation of resources
In order to deliver their environmental and social programs, P&G engage their employees and stakeholders. Equipping employees to build sustainability thinking and practices into their everyday work. P&G also work transparently with stakeholders to enable continued freedom to innovate in a responsible way.
Since 2007, P&G has improved the lives of over 210 million children through various social initiatives. Their corporate cause to Live, Learn and Thrive focuses on helping children in need around the world through programs that enable children to get off to a healthy start, receive access to education and build skills for life.
To show continued commitment and meaningful progress towards their long-term environmental vision and social responsibility programs, P&G recently added specific ten-year goals. These goals are incremental to the current goals that cover the time period of 2007-2012. Providing the public with annual reports indicating goal progress. View reports here.
Setting Sustainable Standards is a two way street our part as consumers is to voice our opinion through actions that encourage the consensus of a global effort to reduce waste and pollution and renew depleting resources. Those companies who concede climate change warnings and work with us in conservation deserve our support and respect. Keep an eye out in 2011 for sustainably responsible companies and make a point of purchasing from them.  Learn more about the brands and initiatives of Proctor and Gamble.

Inga Yandell
Explorer and media producer, passionate about nature, culture and travel. Combining science and conservation with investigative journalism to provide resources and opportunities for creative exploration.