Enduring Soles

Building a habit requires consistency and there are a few key ingredients which make consistency sustainable.

EFFICIENCY: If the gear and techniques we use compromise form and cause us pain, the impact and marginalized results of that activity make it unappealing and unlikely we will continue with it.

VARIETY: If an activity engages our senses and offers variety, we are more likey to experience growth which fuels motivation.

DURABILITY: If what we use to support our habit has a short lifespan, the on-going costs create economic/environmental friction—deterring our desire to persist.

Running is one example of a habit many of us wish to adopt, yet only some of us run long enough to forge a lifelong practise.

The simplest way to make running a habit is to slowly but steadily integrate a regular and progressive practise. Equally important, is to wear footwear which support the three elements that make consistency sustainable.

For example: shoes designed for one style of running (ex. speed work) may not be the best choice for a beginner, because of the constraints it places on training variety (a stimulus that encourages adaption and progress).

Durability is arguably more important, since our intention is to develop consistent practise the footwear we choose needs to meet the demends of daily (or regular) use.

Factoring in the trifecta above, the following shoes reflect good options for different reasons.

Brooks Glycerin are well-suited for a variety of runners, particularly those who prioritize cushioning and comfort. They are designed for runners who have a neutral foot strike and do not overly pronate or supinate. The ample cushioning in the Glycerin provides a luxurious feel and helps to absorb impact, making them a good option for long-distance running or those who desire extra protection for their joints.


  • Cushioning: The Brooks Glycerin is known for its superior cushioning system. It features a full-length DNA Loft midsole that provides excellent shock absorption, distributes pressure evenly throughout the foot, and ensures a smooth ride.
  • Flexibility and Durability: The outsole of the Brooks Glycerin is made of blown rubber, which is a durable and lightweight material. The outsole also features flex grooves, which allow for natural foot movement and provide added flexibility.
  • Breathability: The shoe’s upper is made of a breathable mesh material that helps to keep the foot cool and dry. This feature is particularly useful on hot days or during intense workouts.
  • Support: Brooks Glycerin offers good support to the foot arch, thanks to its engineered mesh upper and internal stretch bootie. This helps to prevent overpronation and keeps the foot stable during runs.


Brooks Running is a company that is committed to being environmentally responsible. They have implemented various initiatives to reduce their carbon footprint, including using sustainable materials and reducing waste in their manufacturing process.

One way Brooks Shoes are good for the environment is through their use of recycled materials. Integrating recycled polyester into their shoe uppers and linings, which helps to reduce waste and conserve resources. Additionally, they have started using recycled rubber in their shoe soles, which reduces the amount of new rubber that needs to be produced and saves energy in the manufacturing process.

They also partner with organizations that promote environmental sustainability. For example, Brooks collaborated with the brand Bureo to recycle fishing nets and turn them into sustainable materials for their shoes. They also partner with the Nature Conservancy to protect and restore natural habitats.

New Balance More V4 is an excellent choice for runners who want a shoe that provides a plush and soft ride while also offering a good amount of support. The More V4 features New Balance’s signature Fresh Foam midsole, which is designed to be both lightweight and highly responsive. This means that the shoe will provide a comfortable and cushioned ride while also allowing for quick and easy transitions on the road or trail.

The More V4 is also a great choice for runners who need a shoe that provides a high level of stability. The shoe features a medial post that helps to prevent excessive inward rolling of the foot, which can be particularly helpful for runners who have flat feet or overpronate.

This is a great option for runners who need a shoe that provides both cushioning and support. Whether you’re training for a marathon or simply looking for a comfortable and reliable shoe for your daily runs, the More V4 is definitely worth considering.


  • Cushioning: The More V4 signature feature is its Fresh Foam X midsole which, helps absorb impact and reduce fatigue for a smooth and comfortable ride over long distances.
  • Breathability: The shoes Hypoknit upper is lightweight and breathable, creating a seamless knit that provides a snug and supportive fit.
  • Support: With a heel-to-toe drop of 4mm, More V4 promotes a more natural running gait helping to reduce the risk of injury.
  • Flexibility and Durability: The durable rubber outsole provides excellent traction and grip on various surfaces and is designed with flex grooves to allow for natural foot movement. Logging the miles with little wear to the outsole.


New Balance is a company that is known for its commitment to sustainability. They have implemented several initiatives to reduce their carbon footprint and minimize their impact on the environment.

Engineering shoes from a variety of eco-friendly materials such as, recycled polyester. They also use water-based adhesives instead of toxic chemical glues, which reduces the amount of harmful chemicals released into the environment.

In addition to using sustainable materials, New Balance is committed to reducing their energy consumption and greenhouse gas emissions. They have implemented energy-efficient lighting systems and use renewable energy sources like solar power. They also have a program in place to reduce waste and increase recycling.

New Balance shoes are a great choice for individuals who are looking for a sustainable and environmentally-friendly option.

“Sustainability and running aren’t mutually exclusive—we can support nature as we cultivate consistency.”


  • Recycled materials: Sustainable shoes are made from recycled materials, such as recycled rubber, plastic, and foam. This means less waste in landfills and a reduced carbon footprint. Look for shoes that use recycled materials in their construction.
  • Biodegradable components: Despite choosing the most durable option and opting for repairs where appropriate, it helps to consider the biodegradability of your shoes. This means that the materials used to make the shoe will break down naturally over time, rather than contributing to the buildup of waste. Look for biodegradable components, such as plant-based materials.
  • Ethical manufacturing: The final element to consider when looking for sustainable shoes is ethical manufacturing. This means that the shoes are made in a way that is socially and environmentally responsible, with fair labor practices and minimal impact on the environment. Look for shoes that are certified by organizations such as Fair Trade or the Global Organic Textile Standard.

By choosing sustainable running shoes that incorporate these principles, you can support nature and form a healthy habit that benefits both you and the planet. Because in the long run sustainability matters!


In addition to the right gear technique(s) play a major role in the enjoyment and longevity of running. Author of the Comfort Crisis, Michael Easter, explores the art and science of improving human potential and has written a great article to get you started.

A Simple Breathing Trick That Can Make Anyone Run Faster, Farther, with Fewer Injuries by Michael Easter.