Movies are a welcomed and universal medium for communication – engaging audiences in a message, moral or to help make a difference.
Powerful connections are formed with characters and animals generate enormous appeal across a wide demographic, as such they are a perfect choice for communicating vital messages about the environment.
Furry Vengeance is one recent production utilising the personable and comedic gesture of animals to campaign for wildlife. Man vs Raccoon and his convoy of critter cohorts is a hilarious yet heartfelt film that highlights the real world struggle over land. Issues presented throughout include animal rights, deforestation, youth activism and priorities assessment – encouraging greater value for natural resources, family and connecting with both.
Capitalising on the magnetism of wildlife themed films producers reinforce their eco message by having audiences TAKE PART in campaigns that benefit conservation. As with producers of Furry Vengeance ‘Participant Media’ who created a campaign around the film providing an action list of 5 THINGS YOU CAN DO NOW!
The Social Action Campaign for Furry Vengeance focuses on the importance of endangered species and habitat preservation. A customized package including activities and materials, distributed to elementary students nationwide, engaged and educated future environmentalists in over 16,000 classrooms. The package includes tools and opportunities for students to explore the natural areas of their communities and develop skills and deeper knowledge of habitat and animal protection issues.
You can download a copy of the materials here.